Google is contrast a new format for a internal “Nearby Businesses” ads. Instead of a common container style we have customarily seen in a hunt results, Google has switched it to a carousel style.
This new carousel appears above a unchanging AdWords ads for combined exposure.
It also means for those internal businesses promotion in their internal packs, that initial position will be even some-more important, given it is a usually ad shown in a entirety. The second ad in a carousel is usually partially visible.
Google has been contrast copiousness of formats for their internal business ads, and it is startling they haven’t tested a carousel until now. But unless a advertiser is in that desired initial spot, we think many advertisers won’t like it as much.
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