Over a year ago, we initial started seeing Google display featured snippets with one source for a dash itself while regulating a second source for a image. Earlier this year, Google began to boost a odds of this happening, ensuing in some dissapoint webmasters who claimed a featured snippet, usually to see a competitor’s thumbnail uncover adult in a same featured snippet.
At SMX Advanced final week, Gary Illyes from Google was asked about this specific case, and unfortunately for those who hatred this featured dash implementation, it sounds doubtful Google will change this.
— Jennifer Slegg (@jenstar) June 13, 2017
From a searcher’s indicate of view, carrying a improved picture in a featured dash creates for a improved user experience, generally if nothing of a images on a page are suitable to be included. So a initial step to measure a picture would be to have a suitable picture on a alighting page that could be used instead.
Now, if we have a picture in a featured snippet, clicking on a picture doesn’t automatically go to a source alighting page for a image, nor does it go to a page that a tangible featured dash is taken from. Instead, it opens a Google picture hunt for a query, definition mixed clicks are compulsory for someone to get on a site a picture is sourced from. So these images do not have a lot of CTR value for alighting on a tangible site. However, some see it as a stepping mill for being means to explain a featured dash itself, or as bragging rights for removing an picture to uncover adult in a competitor’s featured snippet.
But if we are watchful for Google to “fix” this, we will expected be watchful a prolonged time for it.
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