Google to Stop Scanning Gmail Messages to Target Personalized AdWords Ads

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Google to Stop Scanning Gmail Messages to Target Personalized AdWords Ads

Google suddenly announced on Friday that they will stop a use of scanning inboxes of their giveaway Gmail users to aim those users with personalized AdWords Ads.  This pierce brings them in line with their renouned G Suite that includes an craving chronicle of Gmail that does not indicate emails.

Google will make a change after this year.  For users, this means ads will be reduction targeted, during slightest as distant as their email messages go.

G Suite’s Gmail is already not used as submit for ads personalization, and Google has motionless to follow fit after this year in a giveaway consumer Gmail service. Consumer Gmail calm will not be used or scanned for any ads personalization after this change. This preference brings Gmail ads in line with how we personalize ads for other Google products.

But for advertisers, it will have a most incomparable impact, given they will be losing out on a poignant source of personalized advertisements.  However, since Google has many other methods of targeting users, a detriment might not be as poignant as it might appear.

There will still be ads shown in Gmail, so Google isn’t expelling a ads within Gmail with this change.  They are usually changing a use of inbox scanning with regards to how those ads are selected to appear.

The following dual tabs change calm below.

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