Google’s Page Speed Ranking Boost Acts as Tie Breaker in Search Results

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Google’s Page Speed Ranking Boost Acts as Tie Breaker in Search Results

We have prolonged famous that Google has a ranking boost compared with page speed.  We also know that it tends to impact sites some-more negatively, where a page speed algo will not arrange unusually delayed sites as well, when there are other sites with a improved user knowledge with bucket times.  And it is a comparatively teenager ranking vigilance compared to other signals Google uses to arrange sites in a hunt results.

Gary Illyes during SMX Advanced this week reliable that it is a teenager ranking vigilance though that it acts as a tie breaker rather than something that will means a poignant boost in a rankings for a rapid site.  He also reliable it was identical to a https ranking boost Google does, that also acts as a tie breaker when there are dual identical results, and a https can be a reason it scores a aloft position in a hunt results.

So if we are struggling violation into a subsequent position, upping your page speed could make a disproportion to pierce adult a position, generally if your site is now slow, or during slightest slower than your competitors.

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